Everyone has a hair story. For some hair is a shield; for others it’s a beacon. Our relationship to our hair evolves as we do, but beauty companies ask us to focus on what goes wrong rather than right, adding fuel to our self-loathing. What if we could learn to love what we’ve been taught to hate? Hairstory products help liberate us from negative norms that limit the expression of innate beauty.

We asked some provocative questions about hair care and came up with some surprising answers: Is shampoo the best way to wash? (No. It’s the worst.) Why are there so many shampoos for every type imaginable? (More stuff = more revenue.) How many hair products do the best hairdressers in the world actually need? (About 6, tops.)

We also invented a new way to sell products: No regional distributors; no bulk sales to salon owners; no big-box retailers or goliath e-tailers. To our knowledge, we are the first to reward hairdressing professionals for referring other professionals to sell our products. This is a breakthrough that could change an entire industry.

The Hairstory staff is a well-balanced mix of analytical and creative minds, and all have a seat at the table (one large table, in fact). We are deeply individualistic, and yet we all share a passion for the environment, which is why we are proud to be a contributing company to 1% for the Planet.